{"id":757,"date":"2021-03-08T11:33:24","date_gmt":"2021-03-08T02:33:24","guid":{"rendered":"https:\/\/newmix.co\/blog\/?p=757"},"modified":"2021-08-18T22:41:29","modified_gmt":"2021-08-18T13:41:29","slug":"%e3%80%90%e3%82%b7%e3%83%bc%e3%83%88%e6%9c%89%e3%80%91pmf%e9%81%94%e6%88%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e6%8c%87%e6%a8%99%e2%91%a2%ef%bc%9a%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ae","status":"publish","type":"post","link":"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/","title":{"rendered":"\u3010\u30b7\u30fc\u30c8\u6709\u3011PMF\u9054\u6210\u306e\u305f\u3081\u306e\u6307\u6a19\u2462\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387"},"content":{"rendered":"\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"175\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/jp\/podcast\/22-pmf%E9%81%94%E6%88%90%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E6%8C%87%E6%A8%99-%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%81%AE%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E7%8E%87\/id1550183232?i=1000512488625\"><\/iframe>\n\n\n\n<p>\u4eca\u56de\u306e\u8a71\u306f<\/p>\n\n\n\n<p>\u300e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u300f<\/p>\n\n\n\n<p>\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u5f8c\u3001\u30b5\u30fc\u30d3\u30b9\u30921\u5ea6\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u3073\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5165\u53e3\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u51fa\u53e3\u306e\u304a\u91d1\u3092\u6255\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u904b\u55b6\u8005\u306f\u591a\u3044\u3067\u3059\u304c\u3001\u5165\u53e3\u3068\u51fa\u53e3\u306e\u9593\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u4eba\u306f\u5c11\u306a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u306b\u66f8\u3044\u3066\u3042\u308b\u5206\u6790\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u5165\u53e3\u3068\u51fa\u53e3\u306e\u9593\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u3066\u6e80\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u6e80\u8db3\u305b\u305a\u306b\u4e8c\u5ea6\u3068\u623b\u3063\u3066\u3053\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-sgb-block-simple sgb-box-simple sgb-box-simple--title-normal sgb-box-simple--with-border\"><div style=\"background-color:#39b0c0;color:#FFF\" class=\"sgb-box-simple__title\"><i class=\"fas fa-check-circle\"><\/i> \u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u8a08\u6e2c\u3059\u308b\u7406\u7531<\/div><div class=\"sgb-box-simple__body\" style=\"border-color:#39b0c0;background-color:#FFF\">\n<ul class=\"is-style-sango-list-main-color wp-block-list\"><li>\u30e1\u30a4\u30f3\u4f53\u9a13\uff08Wow\uff09\u3067\u518d\u5ea6\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3082\u3089\u3046\u305f\u3081<\/li><li>\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306b\u306a\u308b\u306e\u304b\u77e5\u308b\u305f\u3081<\/li><li>\u30b5\u30fc\u30d3\u30b9\u304c\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u306b\u306a\u308b\u305f\u3081\u306e\u6700\u5c0f\u983b\u5ea6\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u77e5\u308b\u305f\u3081<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306fDAU\/WAU\u3084DAU\/MAU\u3067\u8a08\u7b97\u3067\u304d\u3001<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>DAU\uff08Daily Active Users\uff09\uff1a1\u65e5\u3042\u305f\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u6570<\/p><p>WAU\uff08Weekly Active Users\uff09\uff1a1\u9031\u9593\u3042\u305f\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u6570<\/p><p>MAU\uff08Monthly Active Users\uff09\uff1a1\u30f6\u6708\u3042\u305f\u308a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u6570<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>DAU\/WAU\uff1a\u9031\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387<\/li><li>DAU\/MAU\uff1a\u6708\u3042\u305f\u308a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387<\/li><\/ul>\n\n\n\n<p>\u3092\u3042\u3089\u308f\u3057\u307e\u3059\u3002\u30b9\u30c6\u30a3\u30c3\u30ad\u30cd\u30b9\u3084\u7c98\u7740\u6027\u3068\u3082\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3082\u304f\u3058<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/#%E6%A5%AD%E7%95%8C%E6%AF%8E%E3%81%AE%E5%B9%B3%E5%9D%87%E6%95%B0%E5%80%A4\" >\u696d\u754c\u6bce\u306e\u5e73\u5747\u6570\u5024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/#%E5%8F%82%E8%80%83%E3%81%AB%E3%81%99%E3%82%8B%E6%95%B0%E5%80%A4%E3%81%AF\" >\u53c2\u8003\u306b\u3059\u308b\u6570\u5024\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/#%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E7%8E%87%E3%81%AF%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%88%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\" >\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u3051\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" >\u6700\u5f8c\u306b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/757\/#%E5%8F%82%E8%80%83\" >\u53c2\u8003<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"hh hh23\" id=\"i-0\"><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E7%95%8C%E6%AF%8E%E3%81%AE%E5%B9%B3%E5%9D%87%E6%95%B0%E5%80%A4\"><\/span>\u696d\u754c\u6bce\u306e\u5e73\u5747\u6570\u5024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/andrewchen.co\/dau-mau-is-an-important-metric-but-heres-where-it-fails\/\"><img decoding=\"async\" src=\"http:\/\/1g1uem2nc4jy1gzhn943ro0gz50-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/07\/QuadrantChart_EngagementRetentionStats_ByCategory-resized-600_0.jpg\" alt=\"\"><\/a><figcaption>\u696d\u754c\u6bce\u306e90\u65e5\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\/\u9031<\/figcaption><\/figure>\n\n\n\n<p>\u4e0a\u8a18\u306f\u696d\u754c\u6bce\u306e90\u65e5\u5f8c\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3092\u7e26\u8ef8\u3001\u9031\u3042\u305f\u308a\u306e\u5229\u7528\u983b\u5ea6\u3092\u7e26\u8ef8\u306b\u3057\u305f\u696d\u754c\u7c73\u306e\u5e73\u5747\u304c\u308f\u304b\u308b\u56f3\uff08\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306b\u8fd1\u3044\u6307\u6a19\uff09\u3067\u3059\u3002<\/p>\n\n\n<p><\/p><div class=\"memo \"><div class=\"memo_ttl dfont\"> \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3068\u306f<\/div>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u5ea6\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u7387\u3067\u3059\u3002<\/div>\n\n\n\n<h2 class=\"hh hh23\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E3%81%AB%E3%81%99%E3%82%8B%E6%95%B0%E5%80%A4%E3%81%AF\"><\/span>\u53c2\u8003\u306b\u3059\u308b\u6570\u5024\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Standard DAU\/MAU is 10%-20%. Only a handful of companies top 50% <a href=\"https:\/\/twitter.com\/WhatsApp?ref_src=twsrc%5Etfw\">@WhatsApp<\/a> leads industry w\/ stunning 70%+ engagement<a href=\"http:\/\/t.co\/TPm1iaj775\">http:\/\/t.co\/TPm1iaj775<\/a><\/p>\u2014 Sequoia (@sequoia) <a href=\"https:\/\/twitter.com\/sequoia\/status\/436302641992187904?ref_src=twsrc%5Etfw\">February 20, 2014<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>10 \u2013 20%\u306f\u5e73\u5747\u3068\u8a00\u308f\u308c\u300150%\u3092\u8d85\u3048\u308b\u3068\u512a\u79c0\u3067PMF\u9054\u6210\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u30b5\u30fc\u30d3\u30b9\u306eWhatsApp\u306f70%\u4ee5\u4e0a\u3060\u3063\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\t\t<\/p><div class=\"c_linkto_long\">\n\t\t\t<a class=\"c_linkto longc_linkto\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/706\/\">\n\t\t\t<span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/PMF\u3092\u9054\u6210\u3057\u305f\u3068\u5224\u65ad\u3066\u3099\u304d\u308b8\u500b\u306eKPI-520x300.png\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\"><\/span>\n\t\t\t<div class=\"longc_content c_linkto_text\">\n\t\t\t\t<time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2021-03-04\">2021\u5e743\u67084\u65e5<\/time>\t\t\t\t<span class=\"longc_title\">PMF\u9054\u6210\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e8\u500b\u306e\u6307\u6a19\u3068\u306a\u308bKPI<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\n\n\n<h2 class=\"hh hh23\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E7%8E%87%E3%81%AF%E3%82%BB%E3%82%B0%E3%83%A1%E3%83%B3%E3%83%88%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\"><\/span>\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5206\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1-1024x447.png\" alt=\"\" class=\"wp-image-763\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1-1024x447.png 1024w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1-300x131.png 300w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1-768x335.png 768w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1-940x410.png 940w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1.png 1196w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption>\u5168\u4f53\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387<\/figcaption><\/figure>\n\n\n\n<p>\u4e0a\u8a18\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306f\u5e73\u574740%\u3088\u308a\u3084\u3084\u4e0b\u30e9\u30a4\u30f3\u3067\u3068\u3066\u3082\u512a\u79c0\u306b\u898b\u3048\u308b\u3002\u3057\u304b\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u3067\u898b\u76f4\u3059\u3068\u3001<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1024x447.png\" alt=\"\" class=\"wp-image-762\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-1024x447.png 1024w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-300x131.png 300w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-768x335.png 768w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image-940x410.png 940w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/image.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption>\u30bb\u30b0\u30e1\u30f3\u30c8\u6bce\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387<\/figcaption><\/figure>\n\n\n\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6bce\u306b\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3066\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u898b\u308b\u3068\u3001PR\u3084\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u6d41\u5165\u3057\u3066\u304d\u305f\u521d\u898b\u306e\u307f\u306e\u30e6\u30fc\u30b6\u30fc\uff08\u30ed\u30fc\u30e6\u30fc\u30b6\u30fc\uff09\u3068\u30b5\u30fc\u30d3\u30b9\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u3067\u3082\u71b1\u72c2\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\uff08\u30d1\u30ef\u30fc\u30e6\u30fc\u30b6\u30fc\uff09\u3067\u898b\u3048\u65b9\u306f\u5927\u304d\u304f\u5909\u308f\u308b\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u5927\u5207\u306a\u3053\u3068\u306f<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306b\u306a\u308b\u306e\u304b\uff1f<\/li><li>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u4fa1\u5024\u3092\u611f\u3058\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u304c\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u306b\u306a\u308b\u305f\u3081\u306e\u6700\u5c0f\u983b\u5ea6\u306e\u30a2\u30af\u30bb\u30b9\u306f\uff1f<\/li><\/ul>\n\n\n\n<p>\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<p>\t\t<\/p><div class=\"c_linkto_long\">\n\t\t\t<a class=\"c_linkto longc_linkto\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/pmf\/840\/\">\n\t\t\t<span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/03\/\u30a2\u30af\u30b7\u30e7\u30f3\u5225\u30a2\u30af\u30c6\u30a3\u30d5\u3099\u7387-520x300.png\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\u30a2\u30af\u30b7\u30e7\u30f3\u5225\u30a2\u30af\u30c6\u30a3\u30d5\u3099\u7387\"><\/span>\n\t\t\t<div class=\"longc_content c_linkto_text\">\n\t\t\t\t<time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2021-03-17\">2021\u5e743\u670817\u65e5<\/time>\t\t\t\t<span class=\"longc_title\">\u3010\u30b7\u30fc\u30c8\u6709\u3011\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u898b\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u56de\u6570<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-3\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4eca\u56de\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\uff08DAU\/MAU\uff09\u306e\u8003\u5bdf\u3067\u5229\u7528\u3057\u305f\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u958b\u653e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1rhGpdLqXfv8srIz6FtmZct6ZDYsBNqBIsR1j_DEiK9I\/edit?usp=sharing&amp;utm_medium=referral&amp;utm_campaign=757\" target=\"_blank\" rel=\"noreferrer noopener\">\u30a2\u30af\u30c6\u30a3\u30d6\u7387\u306e\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<p>\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306ePMF\u9054\u6210\u306b\u5411\u3051\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83\"><\/span>\u53c2\u8003<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>  <a class=\"reference table\" href=\"https:\/\/blog.usejournal.com\/fooled-by-stickiness-a53d241ba463\" rel=\"noopener noreferrer\">\n    <span class=\"tbcell refttl\">\u53c2\u8003<\/span>\n    <span class=\"tbcell refcite\">Fooled by stickiness<span>Charlie Taylor<\/span><\/span>\n  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u56de\u306e\u8a71\u306f \u300e\u30a2\u30af\u30c6\u30a3\u30d6\u7387\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u300f \u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u5f8c\u3001\u30b5\u30fc\u30d3\u30b9\u30921\u5ea6\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u3073\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002 \u5165\u53e3\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6 &#8230; <\/p>\n","protected":false},"author":1,"featured_media":773,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[18],"class_list":{"0":"post-757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pmf","8":"tag-18"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4eca\u56de\u306e\u8a71\u306f 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