{"id":531,"date":"2021-02-21T23:15:15","date_gmt":"2021-02-21T14:15:15","guid":{"rendered":"https:\/\/newmix.co\/blog\/?p=531"},"modified":"2021-09-02T13:39:14","modified_gmt":"2021-09-02T04:39:14","slug":"%e3%80%90%e3%82%b7%e3%83%bc%e3%83%88%e6%9c%89%e3%80%91pmf%e5%be%8c%e3%81%ae%e6%88%90%e9%95%b7%e6%8c%87%e6%a8%99%ef%bc%9a%e3%83%a6%e3%83%8b%e3%83%83%e3%83%88%e3%82%a8%e3%82%b3%e3%83%8e%e3%83%9f","status":"publish","type":"post","link":"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/","title":{"rendered":"\u3010\u30b7\u30fc\u30c8\u6709\u3011PMF\u5f8c\u306e\u6210\u9577\u6307\u6a19\uff1a\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff08LTV\u3068CAC\u306e\u95a2\u4fc2\uff09"},"content":{"rendered":"\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *\" frameborder=\"0\" height=\"175\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/jp\/podcast\/17-pmf%E5%BE%8C%E3%81%AE%E6%88%90%E9%95%B7%E6%8C%87%E6%A8%99-%E3%83%A6%E3%83%8B%E3%83%83%E3%83%88%E3%82%A8%E3%82%B3%E3%83%8E%E3%83%9F%E3%82%AF%E3%82%B9-ltv%E3%81%A8cac%E3%81%AE%E9%96%A2%E4%BF%82\/id1550183232?i=1000510581964\"><\/iframe>\n\n\n\n<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30a4\u30f3\u30ad\u30e5\u30d9\u30fc\u30bf\u30fc\u9752\u6797\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u8d77\u696d\u3068\u4e8b\u696d\u7acb\u3061\u4e0a\u3052\u3092\u884c\u3063\u305f7\u5e74\u9593\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u56de\u306e\u8a71\u306f<\/p>\n\n\n\n<p>\u300e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff08Unit Economics\uff09\u300f<\/p>\n\n\n\n<p>\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n<p><\/p><div class=\"memo \"><div class=\"memo_ttl dfont\"> \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3068\u306f<\/div>\u5358\u4f4d\u3042\u305f\u308a\u306e\u7d4c\u6e08\u6027\u3067\u3059\u30021\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u751f\u306e\u53ce\u76ca\u3068\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u306e\u95a2\u4fc2\u3092\u3042\u3089\u308f\u3057\u307e\u3059\u3002<\/div>\n\n\n\n<div class=\"wp-block-sgb-block-simple sgb-box-simple sgb-box-simple--title-normal sgb-box-simple--with-border\"><div style=\"background-color:#39b0c0;color:#FFF\" class=\"sgb-box-simple__title\"><i class=\"fas fa-check-circle\"><\/i> \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u77e5\u308b\u76ee\u7684<\/div><div class=\"sgb-box-simple__body\" style=\"border-color:#39b0c0;background-color:#FFF\">\n<ul class=\"is-style-sango-list-main-color wp-block-list\"><li>\u30b5\u30fc\u30d3\u30b9\u306e\u5065\u5168\u6027\u3092\u77e5\u308b<\/li><li>LTV\u304b\u3089\u9006\u7b97\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\uff09\u3092\u60f3\u5b9a\u3059\u308b<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201c\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u201d\u306f\u3001\u4f01\u696d\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4fc2\u304c\u9577\u671f\u7684\u306b\u8003\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u4eca\u3001\u5927\u5207\u306a\u8003\u3048\u65b9\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c\u201d\u201d\u5065\u5168\u3067\u3042\u308b\u201d\u3084\u5065\u5168\u3067\u306a\u3044\u3068\u3044\u3044\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5065\u5168\uff1a\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u751f\u306e\u53ce\u76ca\u304c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u3088\u308a\u3082\u5927\u304d\u3044<\/li><li>\u5065\u5168\u3067\u306a\u3044\uff1a\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u751f\u306e\u53ce\u76ca\u304c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\u3088\u308a\u3082\u5c0f\u3055\u3044<\/li><\/ul>\n\n\n\n<p>\u3068\u3044\u3046\u3053\u3068\u3092\u3042\u3089\u308f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u4eba\u304b\u3089\u5f97\u3089\u308c\u308b\u5e73\u5747\u306e\u58f2\u4e0a\u304c500\u5186\u306a\u306e\u306b\u3001\u4e00\u4eba\u306e\u304a\u5ba2\u3055\u3093\u306e\u7372\u5f97\u304b\u3089\u652f\u6255\u3044\u307e\u3067\u306b1,000\u5186\u304b\u304b\u3063\u3066\u3044\u305f\u3089\u3001\u304a\u91d1\u304c\u51fa\u3066\u3044\u304f\u3070\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u308a\u7acb\u305f\u306a\u3044 = \u5065\u5168\u3067\u306a\u3044 \u3068\u3044\u3046\u8a71\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u30011\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u751f\u306e\u53ce\u76ca\u3092\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3044\u3044\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff1aLife Time Value\uff09\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u304b\u3089\u8ab2\u91d1\u307e\u3067\u306b\u304b\u304b\u308b\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5408\u8a08\u652f\u51fa\u3092\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff08CAC\uff1aCustomer Acquisition Cost\uff09\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u305e\u308cLTV\u3068CAC\u306f\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u3042\u3089\u308f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LTV = \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u56de\u6570 \u2460<\/li><li>CAC= \u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5408\u8a08\u652f\u51fa \u00f7 \u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/li><\/ul>\n\n\n\n<p>LTV\u3068CAC\u306e\u8a08\u7b97\u5f0f\u304c\u308f\u304b\u3063\u305f\u3089\u6700\u5f8c\u306b\u3001\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8a08\u7b97\u5f0f\u306f<\/p>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9 = LTV \u00f7 CAC<\/p>\n\n\n\n<p>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u3082\u304f\u3058<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/#LTV%E3%81%AF%E8%A4%87%E6%95%B0%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%8C%E3%81%82%E3%82%8B\" >LTV\u306f\u8907\u6570\u306e\u8a08\u7b97\u65b9\u6cd5\u304c\u3042\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/#LTV%E6%9C%80%E5%A4%A7%E5%8C%96\" >LTV\u6700\u5927\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/#%E3%83%A6%E3%83%8B%E3%83%83%E3%83%88%E3%82%A8%E3%82%B3%E3%83%8E%E3%83%9F%E3%82%AF%E3%82%B9%E3%82%923%E5%80%8D%E4%BB%A5%E4%B8%8A%E7%9B%AE%E6%8C%87%E3%81%99\" >\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u30923\u500d\u4ee5\u4e0a\u76ee\u6307\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/#LTV%E3%80%81CAC%E3%81%AF%E5%B8%B8%E3%81%AB%E5%A4%89%E5%8C%96%E3%81%97%E3%80%81%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E6%AF%8E%E3%81%AB%E5%A4%89%E3%82%8F%E3%82%8B\" >LTV\u3001CAC\u306f\u5e38\u306b\u5909\u5316\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u6bce\u306b\u5909\u308f\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newmix.co\/blog\/newbusiness\/growth\/531\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" >\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"hh hh23\" id=\"i-0\"><span class=\"ez-toc-section\" id=\"LTV%E3%81%AF%E8%A4%87%E6%95%B0%E3%81%AE%E8%A8%88%E7%AE%97%E6%96%B9%E6%B3%95%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>LTV\u306f\u8907\u6570\u306e\u8a08\u7b97\u65b9\u6cd5\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u8a08\u7b97\u5f0f\u306f\u8907\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u5e73\u5747\u5358\u4fa1 \u00d7 \u5229\u76ca\u7387 \u00d7 \u5e73\u5747\u7d99\u7d9a\u671f\u9593\uff08\u2460\u3068\u540c\u69d8\uff09<\/li><li>\u5e73\u5747\u5358\u4fa1 \u00d7 \u5229\u76ca\u7387 \u00f7 \u89e3\u7d04\u7387<\/li><li>\u5e74\u9593\u306e\u5e73\u5747\u5358\u4fa1 \u00d7 \u5229\u76ca\u7387 \u00d7 \u5e73\u5747\u7d99\u7d9a\u5e74\u6570<\/li><\/ol>\n\n\n\n<p>\u203b \u58f2\u4e0a\u30d9\u30fc\u30b9\u3067LTV\u3092\u8003\u3048\u308b\u5834\u5408\u3001\u5229\u76ca\u7387\u306f\u7121\u8996\u3057\u3066\u8003\u3048\u307e\u3059<\/p>\n\n\n\n<p>1\u3067\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u306f\u4e0b\u8a18\u306e\u8868\u306e\u3088\u3046\u306b\u306a\u308a\u7d99\u7d9a\u671f\u9593\u306e\u88cf\u8fd4\u3057\uff08\u9006\u6570\uff09\u304c\u89e3\u7d04\u7387\u3068\u306a\u308b\u306e\u30671\u30682\u306e\u8a08\u7b97\u5f0f\u306f\u6210\u308a\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868-1024x625.png\" alt=\"\" class=\"wp-image-524\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868-1024x625.png 1024w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868-300x183.png 300w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868-768x469.png 768w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868-940x574.png 940w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u7d99\u7d9a\u5229\u7528\u7387\u306e\u8868.png 1139w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption>\u6708\u6b21\u7d99\u7d9a\u7387\u306e\u30b0\u30e9\u30d5<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868-1024x623.png\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868-1024x623.png 1024w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868-300x182.png 300w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868-768x467.png 768w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868-940x572.png 940w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/\u6708\u6b21\u89e3\u7d04\u7387\u306e\u8868.png 1138w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption>\u6708\u6b21\u89e3\u7d04\u7387\u306e\u30b0\u30e9\u30d5<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8868\u306b\u3059\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>3\u306e\u8a08\u7b97\u5f0f\u306f\u5e74\u306e\u30b5\u30a4\u30af\u30eb\u3067\u8003\u3048\u305f\u5834\u5408\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"hh hh23\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"LTV%E6%9C%80%E5%A4%A7%E5%8C%96\"><\/span>LTV\u6700\u5927\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8-1024x640.png\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8-1024x640.png 1024w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8-300x187.png 300w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8-768x480.png 768w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8-940x587.png 940w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/image-8.png 1124w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u5065\u5168\u306b\u3059\u308b\u305f\u3081\uff08\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\uff09\u306b\u3001LTV\u304c\u6700\u5927\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>LTV = \u5e73\u5747\u5358\u4fa1 \u00d7 \u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/p>\n\n\n\n<p>\u306a\u306e\u3067\u3001\u5546\u54c1\u306e\u5024\u6bb5\u3092\u4e0a\u3052\u308b or \u8ab2\u91d1\u671f\u9593\u3092\u9577\u304f\u3067\u304d\u308c\u3070\u3044\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u3082\u7406\u60f3\u7684\u306a\u72b6\u614b\u304c\u300c\u9ad8\u5358\u4fa1\u300d\u3067\u300c\u6bce\u6708\u304a\u91d1\u3092\u6255\u3063\u3066\u3082\u3089\u3048\u308b\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5e73\u5747\u5358\u4fa1\u3092\u4e0a\u3052\u308b<ul><li>\u4eca\u5e74\u3088\u308a\u3082\u7fcc\u5e74\u306f\u6a5f\u80fd\u8ffd\u52a0\u306b\u3088\u308a\u5358\u4fa1\u3092\u4e0a\u3052\u3089\u308c\u306a\u3044\u304b\uff1f<\/li><li>\u9014\u4e2d\u89e3\u7d04\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u5e74\u9593\u5951\u7d04\u3067\u5272\u5f15\u306b\u3067\u304d\u306a\u3044\u304b\uff1f<\/li><\/ul><\/li><li>\u5e73\u5747\u7d99\u7d9a\u671f\u9593<ul><li>\u90fd\u5ea6\u8cfc\u5165\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u6708\u984d\u30b5\u30fc\u30d3\u30b9\u306b\u3067\u304d\u306a\u3044\u304b\uff1f<\/li><li>\u5229\u7528\u671f\u9593\u304c\u9577\u304f\u306a\u308b\u307b\u3069\u8f9e\u3081\u3089\u308c\u306a\u304f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3093\u306a\u30c7\u30fc\u30bf\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u305f\u307e\u308b\u4ed5\u639b\u3051\u304c\u5fc5\u8981\u304b\uff1f<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"hh hh23\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"%E3%83%A6%E3%83%8B%E3%83%83%E3%83%88%E3%82%A8%E3%82%B3%E3%83%8E%E3%83%9F%E3%82%AF%E3%82%B9%E3%82%923%E5%80%8D%E4%BB%A5%E4%B8%8A%E7%9B%AE%E6%8C%87%E3%81%99\"><\/span>\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u30923\u500d\u4ee5\u4e0a\u76ee\u6307\u3059<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"424\" src=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/LTVCPA3-1.png\" alt=\"\" class=\"wp-image-547\" srcset=\"https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/LTVCPA3-1.png 652w, https:\/\/newmix.co\/blog\/wp-content\/uploads\/2021\/02\/LTVCPA3-1-300x195.png 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\"><figcaption>LTV \/ CPA<\/figcaption><\/figure>\n\n\n\n<p>LTV\u6700\u5927\u5316\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u30011\u5e74\u30b5\u30a4\u30af\u30eb\u306e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u304c3\u500d\u4ee5\u4e0a\u306b\u306a\u308a\u30012\u5e74\u30b5\u30a4\u30af\u30eb\u306f4\u500d\u306b\u306a\u3063\u305f\u3002<\/p>\n\n\n\n<p>1\u5e74\u30b5\u30a4\u30af\u30eb\u306e\u5834\u5408\u3001<strong>6,000\u5186\u306e\u5e83\u544a\u8cbb\u306718,956\u5186\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u308b<\/strong>\u3053\u3068\u304c\u308f\u304b\u308b\u3002<\/p>\n\n\n\n<p>6,000\u5186\u3092\u6255\u3046\u3068\u30013\u500d\u306e\u304a\u91d1\u304c\u623b\u3063\u3066\u304f\u308b\u30d3\u30b8\u30cd\u30b9\u306a\u306e\u3060\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u65b9\u7a0b\u5f0f\u304c\u308f\u304b\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u5897\u3084\u3057\u3066\u3001\u5e73\u57476,000\u5186\u3067\u4f55\u4eba\u307e\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u304c\u3067\u304d\u308b\u304b\u306e\u52dd\u8ca0\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n\n\n\n<h2 class=\"hh hh23\" id=\"i-3\"><span class=\"ez-toc-section\" id=\"LTV%E3%80%81CAC%E3%81%AF%E5%B8%B8%E3%81%AB%E5%A4%89%E5%8C%96%E3%81%97%E3%80%81%E3%83%81%E3%83%A3%E3%83%8D%E3%83%AB%E6%AF%8E%E3%81%AB%E5%A4%89%E3%82%8F%E3%82%8B\"><\/span>LTV\u3001CAC\u306f\u5e38\u306b\u5909\u5316\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u6bce\u306b\u5909\u308f\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5909\u308f\u308c\u3070LTV\u3082CAC\u3082\u5909\u308f\u308b\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3092\u5897\u3084\u3059\u307b\u3069\u3001CAC\u306f\u5897\u3048\u308b\u3002<\/p>\n\n\n\n<p>\u8ab2\u984c\u304b\u3089\u691c\u7d22\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u59cb\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u5e83\u544a\u7d4c\u7531\u3067\u304d\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u671f\u9593\u306f\u5909\u308f\u308b\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4eca\u307e\u30676,000\u5186\u306e\u5e83\u544a\u8cbb\u3067\u7372\u5f97\u3067\u304d\u3066\u3044\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u5e74\u672b\u306e\u7e41\u5fd9\u671f\u3084\u7af6\u5408\u306e\u51fa\u73fe\u306a\u3069\u3067\u3001\u5e83\u544a\u8cbb\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u306f\u3088\u304f\u3042\u308b\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c1\u30e3\u30cd\u30eb\u5225 \u00d7 \u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u6642\u671f\u3067LTV\u3084CAC\u3092\u5206\u3051\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u306b\u306a\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-sgb-block-simple sgb-box-simple sgb-box-simple--title-normal sgb-box-simple--with-border\"><div style=\"background-color:#39b0c0;color:#FFF\" class=\"sgb-box-simple__title\"><i class=\"fas fa-check-circle\"><\/i> \u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u3092\u77e5\u308b\u76ee\u7684<\/div><div class=\"sgb-box-simple__body\" style=\"border-color:#39b0c0;background-color:#FFF\">\n<ul class=\"is-style-sango-list-main-color wp-block-list\"><li>\u30b5\u30fc\u30d3\u30b9\u306e\u5065\u5168\u6027\u3092\u77e5\u308b<\/li><li>LTV\u304b\u3089\u9006\u7b97\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u8cbb\u7528\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\uff09\u3092\u60f3\u5b9a\u3059\u308b<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<p>\u4eca\u56de\u306e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u8003\u5bdf\u3067\u5229\u7528\u3057\u305f\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u8aad\u8005\u5411\u3051\u306b\u958b\u653e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1rSRpTNTgpY-QM7Wp9b1FHfOCvulMOr7InOd0jNpRhMw\/edit?usp=sharing&amp;utm_medium=referral&amp;utm_campaign=531\" target=\"_blank\" rel=\"noreferrer noopener\">\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\u306e\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8<\/a><\/div>\n<\/div>\n\n\n\n<p>\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306ePMF\u9054\u6210\u306b\u5411\u3051\u3066\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/aohiroshi\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/twitter.com\/aohiroshi\">Newmix\u904b\u55b6\u8005<\/a>\u304c\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u6d3b\u7528\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30b7\u30fc\u30c8\u3092\u4eca\u5f8c\u3082\u5171\u6709\u3057\u3066\u3044\u304d\u307e\u3059\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30a4\u30f3\u30ad\u30e5\u30d9\u30fc\u30bf\u30fc\u9752\u6797\u3067\u3059\u3002 \u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u8d77\u696d\u3068\u4e8b\u696d\u7acb\u3061\u4e0a\u3052\u3092\u884c\u3063\u305f7\u5e74\u9593\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u4eca\u56de\u306e\u8a71\u306f \u300e\u30e6\u30cb\u30c3\u30c8\u30a8\u30b3\u30ce\u30df\u30af\u30b9\uff08Unit Economics\uff09\u300f \u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u201c\u30e6\u30cb\u30c3 &#8230; <\/p>\n","protected":false},"author":1,"featured_media":549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18],"class_list":{"0":"post-531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-growth","8":"tag-18"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/posts\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":16,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/posts\/531\/revisions\/1758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/categories?post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmix.co\/blog\/wp-json\/wp\/v2\/tags?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}